IT Brew's Brianna Monsanto framed the piece around a real question: as AI agents start consuming compute the way humans consume coffee, does the green IT movement still mean anything? The piece argues yes, and that the conversation should now include change management, not just hardware procurement and cooling.
Shanea Leven, our CEO, contributed the change-management angle. The new wave of citizen developers, the people building AI applications who aren't traditional infrastructure operators, don't see what their agents actually consume. Empromptu sees this all day on the platform: builders who launch a workflow without knowing how many model calls it just made.
From the piece, in Shanea's words: "You'll see it on Twitter and Reddit of just, 'We burned 1 million, 2 million credits doing this one task.' That should not happen. And so, being able to evolve with the kinds of people who are using this technology is something that I think more people besides us need to be doing."
That's the connective tissue with the asset-economy thesis we launched today. Renting general-purpose intelligence forever isn't just a cost problem, it's a sustainability problem. Custom models trained on your own production data are smaller, more efficient, and run cheaper per inference. The green IT case for owning the model has been quietly true all along, and now it's surfacing in the trade press.
Read the full IT Brew piece for the broader green-IT framing. For the structural reframe Empromptu's launching this week, see the Alchemy manifesto.