Breana Hill, founder of Ripple Wellness, has been working as a holistic wellness coach for over a year. As she worked with individual clients, she recognized a larger problem in the industry.
"If you were to look into "holistic wellness" today, there are a lot of different wellness directories that are up on the internet, and there's not really a centralized place for people to learn about it," Breana explained.
Her vision: create a centralized web app where people could learn about holistic wellness and connect with service providers—powered by an AI assistant to guide users to the right practitioners.
The challenge: A fragmented industry
Like many founders with ambitious product visions but limited technical resources, Breana first tried building on Bubble, a popular no-code platform. She received a quote of around $3,000 from a Bubble developer just to build the MVP—before adding any AI functionality.
The experience highlighted exactly why most founders struggle to ship AI features:
"The walkthrough phase of it was very difficult for me... The output did not match what I was looking for based off of the input that I gave it. There wasn't much guidance to create a proper input that would give me a viable output."
Despite having a tech background from her previous role at TikTok, Breana found herself stuck. She needed more than a prototype—she needed a production-ready platform with real AI capabilities that could serve actual wellness practitioners.
The solution: Production-ready AI development
After discovering Empromptu when the platform went viral on LinkedIn, Breana received a dedicated Slack channel to work directly with the Empromptu team—ensuring she'd have support throughout the development process.
Through conversations with Empromptu's team, Breana refined her vision into a comprehensive platform with four core features:
What Ripple Wellness Is Building
1. Client CRM and Lead Tracker
- •Lead tracking with conversion pipeline
- •Secure client communication hub with automated follow-ups
- •Session notes and progress tracking
- •Invoicing and payment processing
2. Scheduling Integration
- •Calendly integration
- •Google Calendar integration
- •Automated booking capabilities
3. AI-Generated Wellness Plans
Knowledge base trained on established wellness frameworks:
- •Stress relief protocols (breathing techniques, mindfulness, nervous system regulation)
- •Functional nutrition principles (elimination diets, nutrient timing, gut health)
- •Movement therapy approaches (corrective exercise, mobility, somatic practices)
- •Energy healing modalities (chakra balancing, meridian work, frequency healing)
- •Integrative health coaching (lifestyle medicine, behavior change psychology)
Intelligent Plan Generation:
- •Practitioner onboarding: AI learns their specific modality, certifications, and treatment philosophy
- •Client intake analysis: AI processes health history, goals, preferences, and contraindications
- •Dynamic plan creation: Generates 30-90 day wellness protocols with:
- •Session-by-session progression
- •Homework assignments tailored to modality
- •Lifestyle recommendations specific to client's situation
- •Progress markers relevant to the wellness approach
4. AI Content Generation Engine
- •Modality-specific social media posts aligned with practitioner's expertise
- •Educational email sequences about the practitioner's wellness approach
- •Blog post outlines and wellness tips relevant to the practitioner's niche
- •Client testimonial templates and case study frameworks
From solo practice to B2B SaaS vision
During the scoping process, Breana's vision expanded beyond solving her own operational challenges.
"After we spoke last week, I kind of did some brainstorming around the potential to work with the app from a business-to-business standpoint. I would be able to use it within my own practice as a business application, but ideally, I would like to be able to also get it out to other holistic wellness service providers."
This wasn't just about building a tool for her practice—it was about creating a platform she could offer to other wellness practitioners.
Empromptu responded by offering their partnerships program:
- •Reseller agreement for offering the platform to other practitioners
- •Ability to customize features for different wellness modalities
- •Support for onboarding other wellness providers
- •Dedicated partner success resources
Why Empromptu was different
Guided Development
Unlike her experience with other platforms, Breana wasn't left to figure things out alone. Empromptu provided:
- •Structured templates for defining features (inputs, logic, outputs)
- •Dedicated Slack channel for direct communication with the team
- •Real-time support throughout the development process
- •Built-in prompt guidance that asks clarifying questions to ensure accurate outputs
Flexible Development Options
Empromptu offered multiple paths based on Breana's needs:
- •Self-service platform with comprehensive support
- •Forward-deploy engineer network for full development assistance
- •Partnership program for reselling to other wellness providers
- •Multiple deployment options (Docker, GitHub, one-click cloud deployment via Netlify)
Timeline and Budget Alignment
Budget: $2,500-$3,500 Timeline: MVP launch by end of September Estimated Development: 30-50 hours
Empromptu structured the project to fit Breana's constraints while maintaining quality and ensuring feedback loops for iteration.
The vision: Addressing real industry needs
Breana identified specific gaps in how wellness practitioners run their businesses:
"Where I see another need for holistic wellness service providers is a marketing coach, a personalized marketing coach. How are you interacting with your leads? Why are they going dormant? Giving ideas based off of what leads are coming into your system, how to best work with them and convert them."
The AI features Ripple Wellness is building address these operational challenges—giving solo wellness practitioners the tools to manage clients, create customized plans, and market their services without hiring additional staff or learning complex technical skills.
Key takeaways
- •Comprehensive AI Platform
Full-stack solution with CRM, scheduling, AI plan generation, and content tools - •Guided Development Process
Structured support throughout, solving the "difficult walkthrough" problem Breana experienced with other platforms - •B2B Vision from Day One
Built to serve both her practice and other wellness providers, with partnership program support - •No Team Expansion Needed
Solo founder building enterprise-grade AI capabilities without hiring developers
